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International Luxury Real Estate News,Real Estate News

Global Growth – a Marketing Perspective

2 Mar , 2015  

Malta Sotheby’s International Realty announced that, from a marketing perspective, the Sotheby’s International Realty brand’s 2014 campaign delivered more than 800 million impressions. At the core of the Sotheby’s International Realty 2014 strategy was its relationships with pre-eminent media powerhouses in both the print and online arenas including: The New York Times, The Wall Street Journal, The Telegraph Media Group, Google, Architectural Digest, Bloomberg.com, the Hong Kong Tatler and the Financial Times, developed to showcase unique properties from the brand’s worldwide network.

In 2014 the brand also launched “Extraordinary Angles,” a lifestyle video series showcasing unique properties and lifestyles from around the world. Each three to five minute “webisode” takes viewers on inspiring tours through some of the finest properties represented by the Sotheby’s International Realty brand in the world’s most distinct locations.

Sotheby’s International Realty listings are marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and their clients benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs. Each office is independently owned and operated.

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